ARNOVA's adhoc social media committee (John Ronquillo (chair), Lindsey McDougle, Debra Beck, Taylor Peyton Roberts, and I) have been working hard this year trying promote social media within ARNOVA. We are opening the door....very slowly, since there is a strong culture of hesitation and concern about using social media.
Our social media (e.g., facebook, twitter, and linkedin) objectives are to:
- Build awareness of ARNOVA.
- Promote ARNOVA membership and the work of individual sections within ARNOVA. (For example, have you seen the Community and Grassroots section's website?)
- Highlight new research articles, briefs, and books by ARNOVA members
- Market new ARNOVA initiatives (for example, the newest initiative is ARNOVA press).
The adhoc social media committee will be hosting a colloquy on Thursday morning at 8:15am (Magnolia C) to discuss the latest research on nonprofits' use of social media. We'll also be discussing what we have accomplished thus far by using social media within ARNOVA, and what we hope to accomplish in the future.
We believe that social media will help create a sustainable future for the association and we'd be interested in hearing your thoughts. How did you learn about ARNOVA? Was it through social media? Would you liked to get more involved in ARNOVA?
1 comment:
Hi. I am a college student and I am actually doing a project involving a small non profit that operates in a rural area and the main objective of the business aimed at the elderly. The director asked me if making a Facebook page, etc would be a good idea. I wasn't sure because I don't know if the target clients would be any more informed if these pages existed. However, potential donors may learn more about the what she does with her business through these types of pages.
What do you think?
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