Thursday, July 16, 2009

Alliance Conference: Build Your Business or Your Brand

I'm a huge fan of Laura Gassner Otting of the Nonprofit Professionals Advisory Group. Laura wrote the book Changing Your Career: Transitioning to the Nonprofit Sector and runs the nonprofit executive search firm Nonprofit Professionals Advisory Group.

Laura and Todd Owens from Dewey & Kaye are presenting the workshop: Growing your practice in tough times. I'm not trying to build my business, however I'm really enjoying this workshop because Laura and Todd are providing really helpful tips to build your business &


1. Identify what are you great at

What's your reputation?
What's holding you back?

2. Assess and re-assess your business model

What's working, what's not?
What do you want to spend your time on?

3. Increase your visibility

Do research.
Seek out writing, speaking, presening opportunities
Get published!
Be the convener.

4. Create and Utilize referrals

Utilize your network -- LinkedIn
Spend time building relationships.
Share your abilities with national vendors/statewide associations.
Get connected with the decision-makers.
Recognize and reward referrals.

5. Look bigger than you are

Web & collateral prescence
Cross post
You decide what you want to say, how you want to say it

6. Make Technology work for you
Google Alerts -- sends you e-mail alerts on any topic (e.g. your name), a subject (e.g. nonprofit management, fundraising).
Social Media
LinkedIn Groups (there are groups for everything like Alliance for Nonprofit Management,
Twitter check out tweets from the Alliance Conference #allianceconf

No comments: